About The Pistol

We’ve been setting the industry standard for problem-solving with purpose-built tech for 10 years.

Whether you call us a data-driven media agency, tech company or another Cremorne start-up, our mission is the same: to build solutions that deliver personalisation at-scale and maximise brand salience, conversion and loyalty.

We put people at the centre of what we do.

The Pistol - It’s personal!

Tiger Pistol is now The Pistol

Tiger Pistol Australia is now The Pistol

Back in 2011, Tiger Pistol was born (named after the world’s smallest, but loudest, creature) with the goal to help the little guy find success on social media.

Soon, the world’s biggest global brands and tech giants (like Google and Facebook) saw us at the forefront of digital marketing innovation and large enterprises were adopting our bottom-up approach.

In 2019, we sold our first technology platform to Private Equity firm Next Sparc and shifted our focus beyond just social to help our next generation of clients with robust omnichannel infrastructure, bespoke platforms and strategies, all backed by big creative ideas.

After a decade of setting the industry standard, we continue to put the individual at the centre of everything we do, integrating strategy, tech and creative, to honour all we know about each person to deliver personalisation at scale.

Our People

Troy Townsend
Executive Director and Co-Founder
Serial entrepreneur and closet karaoke champion.
Jamie Nosworthy
Strategy Queen hailing from the city known to be 'colder than Mars'!
Jacqui Diamond
Strategy Director
Will try anything new at least once and always challenge a strat with new ideas.
Julia Lake
Strategy Director
Adoptive mother to a dog who only knows Korean and channel integration pro.
Yulia Edisinghie
Strategic Growth Directors
Find her uncovering new opportunities for clients or making Play Doh pancakes with her bub.
Missy Anderson
Commercial Director
Product obsessed quirky creature of the beach & grapes in a bottle.
Dominik Elias
Head of Marketing
Data driven marketer with an obsessive cookbook buying addiction.
Sarafraz Johl
Head of Development
Master developer and weekend badminton champion.
Jules Brahe
Business Director
Driving operational efficiency on a daily - while trip planning!
Grace Lum
Head of People & Culture
Resident Ninja and Recruitment Guru.
Rawanne Auda
Account Director
Expert retail strategist who once had breakfast with Ja Rule.
Monique Sanderson
Account Director
Master of the pun and creative ideation.
Luci Trotter
Shared Services Director
Unashamedly nerdy, and that's not just because she's a tech project boss.
David Lee
Account Director
Data miner by day, breakdancer by night.
Alejandra Catania
Senior Shared Services Manager
Sewing up a storm when not setting up seamless processes - loves a good pun and a tidy Asana project.
Amy Rowe
Digital Designer
Creative human with a penchant for pop-psychology.
Brooke McKay
Account Coordinator
Organised activities enthusiast and loves a detailed and thorough list.
Conor Barkway
Senior Account Manager
Spins a mean client deck by day and the tunes after dark.
Deanna Koutsioulis
Digital Campaign Specialist
Creator of quality campaigns and quality cheese boards.
Dinusha Amerasinghe
Programer and a retro systems/gaming/electronics junkie.
Erfan Azyze
Account Manager
Data analysis and emoji creating expert.
Giorgio Liapakis
Account Executive
Proud tennis nerd and stickler for detail.
Hannah Cawthray
Account Coordinator
The guru of goals and a terror at tennis.
Hannah Dunlop
Account Executive
Master ad scheduler and keeper of cats.
Ivan Galic
Senior Digital Designer
Moving heavy things and pixels since '87.
Madeleine Wilson
Digital Campaign Specialist
Everything from campaigns and QA to service calls all done from sunny Noosa.
Khushboo Sharma
Technical Business Analyst
Matt Taylor
Shared Services Manager
Beer, BBQ and TP Platforms master.
Matthew Abello
Junior Digital Content Producer
Designer by day, a person that sleeps by night.
Max Andrews
Enlightened pessimist and functional programming enjoyer.
Nick Pearson
Account Manager
When not scheduling a campaign you'll find him on the golf course
Rachel Engel
Senior Account Manager
Self confessed data and reporting nerd. President of the local book club.
Sam Lewis Hornsby
Senior Graphic Designer
Keeper of the snacks, creator of beautiful creative.
Vasken Khadar
Forex and crypto trader who loves to watch Japanese anime.
Zoe Weber
Account Coordinator
Expert ad scheduler, fitness fanatic and master of the poke bowl.
Office Dog
Filling us with joy on the daily.

Wanna join us?

Take a look at our current job openings. Can’t see a role that fits your skills? We’re always looking for ambitious talent, so get in touch.

Let's talk